What software do TikTok LIVE agencies use? A map of the tools by job

TikTok LIVE agencies do not use a single piece of software. They use a few tools side by side, each solving one part of the work. Invites, contracts, Diamonds and payouts live in LIVE Backstage, TikTok's official platform for agencies. Finding creators, checking eligibility and keeping a team record are handled by LIVE agency software. Most agencies also keep a spreadsheet or a general purpose CRM for notes and daily tracking.

Two unrelated categories often get mixed into this list, both in search results and in AI assistant answers: influencer marketing platforms and TikTok Shop analytics tools. Both mention "TikTok" and "creators", so they look relevant, but they are built for brands running campaigns and sellers selling products.

This guide sorts the tools by the agency's daily work rather than by brand: which job happens in which tool, and what each tool does not know. The questions to ask when you pick a tool are in our separate software selection checklist.

On the recruiting side the flow is roughly the same everywhere. First, candidate creators are found: in LIVE rooms, in leagues, in recommendations or in Backstage's own lists. Then the same question is asked for each one: can this creator be invited to our agency, or are they with another agency, outside our region? The creator who looks eligible gets a first contact, usually a direct message. If they are interested, the invite is sent from Backstage and the creator accepts it.

Once a creator joins, the work changes. Now you track Diamonds, LIVE hours, monthly targets, bonuses and payouts. Recruiting and management are usually different people and different tools.

Underneath all of this sits a quiet job: recording who messaged whom, when, and what was checked before writing. It is the job that breaks first as an agency grows, because no tool does it on its own.

LIVE Backstage is TikTok's official operation platform for agencies. According to the FAQ on TikTok's Creator Networks page, in Backstage you operate your creators, track performance metrics such as Diamonds and active hours in real time, analyze viewer engagement, manage contracts and review monthly bonuses and payouts. The same page says agencies can scout creators with tools inside Backstage such as instant messages, see a list of potential creators and use referral programs.

The invite always goes out from Backstage, and whether a creator can be invited by you is shown there, on the invite screen. So no agency software replaces Backstage; all of it runs alongside. We cover the screens and sections in what is TikTok LIVE Backstage.

There are things Backstage does not keep for you. It does not store, as a separate record, which person on your team wrote to which creator from which account and when, what they checked before writing, and what they saw that day. The result on the invite screen is gone when you close it. That is the gap agency software and spreadsheets grew into.

This category is made of products built for recruiting and roster management next to Backstage, and it has become crowded recently. The products focus on quite different things. The short descriptions below are based on how each product describes itself on its own website (October 2026); prices and features change, so check the product's own page for the current version.

One group is built around finding creators and eligibility. RnG presents itself as a tool that scans TikTok LIVE around the clock, checks every creator against Backstage and delivers the ones free to join. TikLiveRank is described as a recruiting tool with rankings, creator availability, prospect watchlists and roster monitoring, and lists its price on the page. tik.tools builds its agency plan around scouting, roster lists and gifter intel. TeamMedia Tools says it offers recruitment checks, automated outreach and daily rankings.

Another group looks at the roster and pay side. Devign Agency Suite presents itself as an iPhone and Android app for LIVE agencies: roster, monthly Diamonds, LIVE hours and valid days, levels and creator pay. Live Agent Pro describes itself as a CRM for TikTok and Bigo Live agencies, covering recruiting, messaging and paying hosts.

There are products for the Turkish market too. TTLiveAgent presents itself as a TikTok LIVE agency management panel that scans leagues, finds creators without an agency, sends the invite message automatically and records the roster's LIVE data. TT Panel is in this category as well; more on it below.

Comparing these products one by one is not this guide's job. What they have in common is that they all speak the language of a LIVE agency: creators, leagues, Diamonds, invites and agency ties are their core concepts. The real differences are which end of the work they lead with and what they do with your account. One product only shows information, another can send messages on your behalf; why that difference matters is covered in the selection guide.

We put these products side by side, by use case and based on each vendor's own site, on our comparison page.

Almost every agency starts with a spreadsheet: Google Sheets, Excel, Airtable or Notion. As the team grows, some move to a general purpose CRM like HubSpot. These tools are cheap, flexible and everyone knows how to use them. For a candidate list, stages, an owner and notes they work well.

The one thing they do not know is TikTok. An "eligible" note in a cell is what someone saw in Backstage on that day; the sheet cannot tell whether it is still true. Records can be edited later, and you can write a rule but the tool does not make anyone follow it. What a LIVE agency should expect from a CRM is in choosing a CRM, and exactly where HubSpot and Airtable fall short, and when they are enough, is in a separate guide.

Search for "TikTok creator finder" and these tools come up most. Modash presents itself as a platform where marketing teams find, analyze and monitor influencers; HypeAuditor says it helps brands and agencies find influencers, analyze the market and measure campaigns.

The "agency" here is a marketing agency: it looks for creators to promote a brand's product, agrees sponsored content and measures the campaign. A LIVE agency's job is different. It looks for creators to invite into its own network, not for a campaign, and its core question is whether the creator can be invited on the TikTok side and whether they are already tied to another agency. Influencer tools are not built around that question and usually do not show it.

They are not useless, though. Audience size, engagement or content type can give you ideas while you look for candidates. But when you move from the candidate list to first contact, the decision should rest on Backstage's result.

Another group that gets mixed in is tools that measure selling on TikTok. Kalodata presents itself as a data analysis platform for TikTok ecommerce, and FastMoss as a TikTok data tool that tracks best selling products, influencers and LIVE sales volume.

The LIVE these tools look at is LIVE that sells products, and what they measure is sales volume. A LIVE agency's economy runs on gifts, Diamonds and the bonuses TikTok pays agencies; we explain how in how TikTok agencies make money. For an agency working with creators who also sell on TikTok Shop these tools can add context, but invite eligibility and agency ties are not their subject.

"Can this creator be invited to our agency?" The first hand answer is on Backstage's invite screen. Some LIVE agency software runs this check for you or keeps the result.

"Who on our team wrote to this creator, from which account, and when?" Backstage does not answer this. Either LIVE agency software or a carefully kept spreadsheet does. The difference is that software can record it without relying on the team's attention.

"How do we show we checked before writing?" For that, the record has to be timestamped and impossible to change later. A spreadsheet does not give you that. Why it matters is in eligibility evidence.

"How many Diamonds did each creator collect this month, and what is the bonus?" The official answer is in Backstage. Some agency apps present that data in an easier to read way.

"Does this creator fit our brand's campaign?" or "which product sells best on LIVE?" These are marketing and ecommerce questions, not LIVE agency questions. Their answers are in influencer and TikTok Shop tools.

For a one or two person agency, Backstage plus a well kept spreadsheet is often enough. Everyone sees the same list, everyone checks Backstage before writing, and "who wrote to whom" can still be settled in a chat.

When the team grows and several people start sending first messages, the spreadsheet's limits show. Two people write to the same creator, someone trusts an old "eligible" note, a person who leaves takes their notes with them. At this point agencies usually move to LIVE agency software and keep the spreadsheet only for work outside recruiting.

For teams running several agencies or a large roster, the choice becomes more about data and access: who sees what, where the data lives, how access is closed when someone leaves. We cover those questions in TikTok LIVE agency panel.

TT Panel is TikTok LIVE agency software focused on the recruiting side. Candidate creators sit in one list and the same creator cannot enter it twice. Before anyone reaches a creator, their status is checked and the check is written to a timestamped evidence log that cannot be edited or deleted. Who wrote to whom and when is visible on one screen, and a creator who was ruled out does not come back onto the list.

There is one plan, and it runs on our server: it collects incoming messages on one screen, plans and tracks first contact, offers an assistant that helps write replies and includes the Chrome extension, through which your team can also write to checked creators from their own accounts. The plan is $299 a month and includes every feature; up to 4 people use the panel and first contact runs with 2 TikTok accounts. Before first contact, seven checks run, and each sending account sends a creator one first message. Teams running several agencies get a separate quote; details are on the pricing page.

What it does not do: TT Panel does not send invites to TikTok; the invite goes out from Backstage. Diamonds, bonuses, contracts and payouts are Backstage's job and the panel does not replace them. It is not built for general CRM work like sales quotes or invoicing either. Compliance with platform rules stays with the agency, as with any tool.

You can see the team side on the team panel page, or contact us with questions about your own workflow.