Guides
Short articles on the risks of running an agency and on keeping records.
How TikTok agencies make money: incentives, targets and rules
Where does a TikTok LIVE agency's revenue come from, what does the platform state openly, and what does it leave out? Based on public sources, we walk through incentives, targets and the rules that affect revenue.
Read the articleHow to start a TikTok LIVE agency: from application to first team
The application form is the small part of the job. This guide covers the official steps for applying to TikTok's LIVE agency program, what the application asks for, the first month after approval, and the records to keep from day one.
Read the articleTikTok LIVE agency panel: why a spreadsheet stops being enough
Most agencies start out with a shared spreadsheet. This guide covers where a spreadsheet breaks down and what you should expect from a TikTok LIVE agency panel.
Read the articleWhat is TikTok LIVE Backstage and how do agencies use it
Backstage is the official platform TikTok LIVE agencies use to run their creator business. Who can get in, how login works, what the main sections do, and what to watch for when you invite creators.
Read the articleTikTok agency management: ending the "who messaged whom" problem
As a team grows, the most common question of the day becomes who wrote to this creator. This guide covers where that question comes from and the habits that make it unnecessary.
Read the articleIs a creator eligible for your agency? How to check invite eligibility
Not every creator can accept an agency invite. This guide covers what decides invite eligibility, how to check it by hand in Backstage, and why the check needs to be recorded.
Read the articleHow TikTok agencies find creators: discovery, eligibility and the first message
Live discovery, search, referrals and community: how agencies find creators. Checking eligibility before you write, and the limits TikTok's rules set on that first message.
Read the articleChoosing TikTok LIVE agency software: a checklist
Agency bot, spreadsheet or full pipeline panel: whichever you look at, the questions to ask are the same. A checklist covering account risk, the tied creator risk, team overlap, data ownership and price.
Read the articleWhat you should have on hand in a dispute
When a creator or another agency says "you wrote to them", what ends the argument is not a word but a record. What qualities does a record need to actually work?
Read the articleThe risk of writing to a creator tied to another agency
An agency's most expensive mistake is reaching a creator who is already tied to another agency. We explain why it is expensive and what should be done before that mistake happens.
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