How do TikTok agencies find creators?
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Short answer
TikTok LIVE agencies mostly find creators where they already go live: on league tables, in the LIVE feed in the app, through search, through referrals from existing creators and with the tools in LIVE Backstage. According to TikTok, Backstage offers instant messages, a list of potential creators and referral programs.
On this page
Which channels are there?
- Backstage tools: instant messages, a list of potential creators, referral programs.
- League tables and the LIVE feed: the most direct way to see creators who go live regularly.
- Referrals: the circle of your existing creators.
Followers or streaming habit?
For a LIVE agency, a profile with many followers that rarely goes live is usually worth less than a smaller creator who streams every evening. Look at how often and when they stream, and at their league history.
What do you do before the first message?
Check whether the creator is eligible for your agency. TikTok's agency policy counts recruiting creators by improper means, such as excessive comments in LIVE rooms, as prohibited conduct; a short first message without pressure or repetition is safer. More in the creator finding guide and the messaging limits guide.
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